DIGITAL MARKETING

                       Creating A Customer  Because the role of your marketing is to move people through a series of stage from cold prospects to rabid fans and promotors , you must first attain clarity on the charactersticts of your ideal customers . you want to get clear on their goals , the challenges they face meeting those goals , and where they spend time consuming information and entertainment . creating a customer avatar will give you this clarity.  other term for customer avatar are buyer persona , marketing persona , and target audience   ,but customer avatar is the term we use through out this part. A customer avatar is a fictional , generalized representation of your ideal customer. Realistically , unless your product or services fist with in a narrow niche , you will have multiple customers avatar for each campaign , people are so much more than their age , gender , ethnicity , religious back...

            Understanding The Customer Journey In This Part -        ( 1 )  Getting clear on your ideal customer.         ( 2 ) Understanding the value you bring to the marketplace.         ( 3 ) Learning to take a prospect form awareness to raving                           fan. Think about the last important purchase you made . perhaps you bought a car , hired a baby sitter or switch coffee suppliers at your office. chances are you consulted a internet to read reviews get recomandation from friend and family on social sites like Facebook and bond up on the feature option or price of the product or service before you made your choice . Today purchase and purchasing decision are increasingly  made online. Today regardless of what you sell , and online presence are necessary to capitalized on this trend. This new Digital ...