Creating A Customer 

Because the role of your marketing is to move people through a series of stage from cold prospects to rabid fans and promotors , you must first attain clarity on the charactersticts of your ideal customers . you want to get clear on their goals , the challenges they face meeting those goals , and where they spend time consuming information and entertainment . creating a customer avatar will give you this clarity. 

other term for customer avatar are buyer persona , marketing persona, and target audience  ,but customer avatar is the term we use through out this part.

A customer avatar is a fictional , generalized representation of your ideal customer. Realistically , unless your product or services fist with in a narrow niche , you will have multiple customers avatar for each campaign , people are so much more than their age , gender , ethnicity , religious back grounds , profession , and so on . people don't fit neatly into boxes , which is why broad , generic marekting campaign generally don't covert well ; they don't resonate with your audience . 

It is absolutely crucial that you understand and make your customer avatar as specific as possible so that you can craft personalized content , offers , and marketing campaigns that intrest member of your audience or solve their problem . 

In Facts, the part of creating a customer avatar impact virtually every aspects of your mareketing, 
including : -

1 -  CONTENT 

        MARKETING -  What blog post , videos ,                                                                      podcasts , and so  on should you create to                                              to attracts convert your avatar.

2 - SEARCH 

    MARKETING   -  What solution is your customer searching                                           for on search engine like google , YouTube                                  Bing?

3 -   SOCIAL MEDIA 

       MARKETING  -    What social media sites is your avatar                                                 spending time on ? What topic does your                                          avatar like to discuss ?

4 -  EMAIL 

       MARKETING -   Which avatar should receive a specific                                                 email marketing campaign.

5 -   PAID

       TRAFFIC -     Which ad platform should you buy traffic                                            from and how will you target your avatar?

6 -  PRODUCT 

     CREATION   -   What problem is your avatar trying to solve?

7-   COPYWRITING  -  How should you describe offer in your                                                email marketing , ads , and sale letter in                                       a way that compels your avatar to buy?

Any part of the marketing and sale process that touches the customer ( which is pretty much everything ) improve when you get clear on your customers avatar . 

After all you are aiming a real person ---- one who buy your products and services . It pays to get clear on the charactersticts of that person so that you can find and present him or her with a message that moves this person to actions.

TO BE CONTINUE ---

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