Understanding the customer journey ( part -1 ) Digital marketing

           Understanding The Customer Journey


In This Part -

       ( 1 )  Getting clear on your ideal customer.

        ( 2 ) Understanding the value you bring to the marketplace.

        ( 3 ) Learning to take a prospect form awareness to raving 

                         fan.




Think about the last important purchase you made . perhaps you bought a car , hired a baby sitter or switch coffee suppliers at your office. chances are you consulted a internet to read reviews get recomandation from friend and family on social sites like Facebook and bond up on the feature option or price of the product or service before you made your choice . Today purchase and purchasing decision are increasingly  made online. Today regardless of what you sell , and online presence are necessary to capitalized on this trend.


This new Digital landscape is impacting optimizations is more than just the lead and sale generation department, though. savvy companies use the internet to drive awareness and intrest in what they offer , but also in convert casual buyer into brand advocate who buys more and encourage member of there network to do same . 


In many ways , nothing in marketing has changed . marketing is still about the devloping a mutually a beneficial relationship the customer journey .
In this part you learn to create a customer journey for your organization and the role digital marketing play in that journey . 
And rest of this part to help a create and execute offers and marketing campaigns that intentionally moves customers through the stage of this customer journey.


REMEMBER :-

    THE ROLE OF YOUR DIGITAL MARKETING IS TO ASSIST IN MOVING A PROSECT LEAD OR CUSTOMER FROM ONE STAGE OF THE CUSTOMER JOURNEY TO THE NEXT.


TO BE CONTINUE :-----


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